Most broker software was built for group benefits, and then somebody grafted ACA onto the side. The result is tools that quote individual and family plans through a secondary tab, store client notes in a disconnected CRM, and hand subsidy math to a spreadsheet you email by hand. This comparison covers the platforms working ACA brokers actually consider in 2026, evaluated on the criteria that separate purpose-built from retrofitted.
Key Takeaways
- Most quoting platforms started in multi-line or group benefits. ACA was added, not designed in.
- Live CMS plan data and built-in APTC math are the sharpest differentiators in this category.
- Platform pricing is almost never published. Expect a sales process before seeing a number.
- CRM features are usually a separate product tier or a separate vendor entirely.
- Plan ranking automation ranges from manual filter sorting to weighted scoring functions.
How we evaluated these platforms
Six criteria drove the comparison. ACA-native architecture came first: does the platform treat CMS Marketplace data as its primary data source, or does it bolt ACA onto a multi-line quoting engine? Next: live plan data without manual carrier uploads, APTC and SLCSP math built into the quoting flow, some form of plan ranking or recommendation logic, a built-in client workspace or CRM, and pricing brokers can find before a discovery call.
Pricing transparency ended up being its own finding. Not one platform in this category publishes seat costs. That tells you something about how these products are sold and who has leverage in the buying process.
The comparison
| Platform | ACA-native | Live CMS data | APTC math inline | Plan ranking | Built-in CRM | Pricing published |
|---|---|---|---|---|---|---|
| QualityQuotes | Yes | Yes | Yes | Scoring function | Yes | No — request demo |
| Quotit | No (multi-line) | Yes | Not advertised as headline feature | Filter-based | Agency portal | No |
| Connecture | No (enterprise/group) | Yes | Yes | Standard filters | Workflow tools | No |
| Inshura | Yes | Yes | Yes | Filter-based | Not advertised | No |
| GetInsured | Yes (exchange-focused) | Yes | Yes | Standard | Not advertised | No |
| AgencyBloc | No (multi-line CRM) | No (quoting via integrations) | Not advertised | Not applicable | Core product | No |
Competitor data verified: July 2026. Features reflect each platform's public advertising as of this date. Vendors update products and pricing without notice. Quotit, Connecture, Inshura, GetInsured, and AgencyBloc are trademarks of their respective owners. QualityQuotes is not affiliated with or endorsed by any of them.
Platform by platform
QualityQuotes
QualityQuotes was built around the CMS Marketplace data model: live plan data from CMS, APTC and SLCSP math calculated inline as you input household details, and a scoring function that ranks plans by estimated out-of-pocket cost and premium. Client workspace, quoting, and follow-up live in one product. Acquisition is currently demo-gated; brokers request access through the site.
Quotit
Quotit is the most established multi-line quoting platform in this group. It handles health, life, dental, and vision from a single interface, which suits agencies that quote across product lines. For brokers focused on ACA individual market, the multi-line architecture adds menus and workflow steps that serve other use cases but not yours. Quotit does not advertise APTC math as a headline feature on its public site as of July 2026.
Connecture
Connecture operates as an enterprise benefits shopping platform after going through a series of ownership transitions. Its primary customers are carriers and employers rather than individual brokers. If your agency runs a white-label consumer enrollment experience at scale, Connecture may be worth evaluating. For an agency of 10 to 50 ACA agents, the implementation complexity and enterprise pricing model are a mismatch.
Inshura
Inshura positions around ACA marketplace enrollment technology. Its advertised focus is closer to white-label consumer enrollment than broker-facing quoting workflow. The platform lists agency dashboard features but does not prominently advertise built-in CRM as of July 2026. Worth direct evaluation if your use case is high-volume consumer enrollment rather than individual broker quoting workflow.
GetInsured
GetInsured built its technology around state exchange partnerships, making it one of the more government-adjacent options in this comparison. The platform is less broker-facing than the others. Its primary customer is the state agency or carrier running the exchange, not the agent quoting plans at the household level.
AgencyBloc
AgencyBloc is an agency management and CRM platform that tracks policies, commissions, and client communication across insurance lines. It is not a quoting tool and does not pull live CMS plan data. ACA brokers who use it pair it with a separate quoting platform. If you need policy and commission tracking with a proper CRM for a multi-line book, AgencyBloc is worth considering. If you need ACA quoting with APTC math, you will need something alongside it.
What this tells you
The category has three distinct types: multi-line quoting platforms with ACA included, exchange technology built for government or carrier use, and agency CRM systems that handle policy tracking without quoting. QualityQuotes is the outlier: built specifically for ACA broker workflow, with live CMS data, subsidy math, and client management in one product.
If your agency writes significant group benefits, life, or multi-line volume alongside ACA, Quotit's breadth may justify the added complexity. If your book is primarily ACA individual and family plans, a purpose-built platform reduces the overhead that comes from retrofitted multi-line tools.
Frequently asked questions
Common questions from brokers and agency principals comparing ACA quoting and CRM platforms.
What is an ACA CRM tool?
An ACA CRM tool combines health insurance quoting with client relationship management. In practice, most platforms handle one side better than the other. Dedicated quoting tools like Quotit and Inshura prioritize carrier data and plan comparison. Dedicated CRM tools like AgencyBloc prioritize policy tracking and client communication. Purpose-built ACA platforms aim to cover both in one workspace.
Does Quotit work for ACA individual market brokers?
Quotit is advertised as a multi-carrier, multi-line quoting platform for agencies writing health, life, dental, and vision. ACA individual market is part of its scope, but the platform was not designed exclusively around CMS Marketplace data. Brokers with primarily individual market books often pair it with a separate CRM.
Is Connecture still available for brokers in 2026?
Connecture operates as an enterprise benefits shopping and enrollment platform after going through ownership transitions. Its primary customers are carriers and employers rather than individual brokers. The implementation model and pricing structure do not fit most independent ACA agencies. Verify directly with Connecture for current availability and commercial terms.
What makes ACA quoting different from group benefits quoting?
ACA individual market quoting pulls plan data from the CMS Marketplace, applies APTC and CSR based on household income and FPL percentage, and is subject to annual plan year crosswalk and rate changes. Group benefits quoting works from carrier rate schedules negotiated at the employer level. The data sources, compliance requirements, and client workflows are fundamentally different tools.
Which ACA quoting platforms publish their pricing?
As of July 2026, none of the major platforms in this comparison publish pricing on their public sites. QualityQuotes directs brokers to request a demo. Quotit, Connecture, Inshura, GetInsured, and AgencyBloc all require direct contact before pricing is discussed.
